It is easy to give a good review, and you should do so whenever a vendor delivers what they promise or goes above and beyond. The tougher review is where a vendor as some issues.
My rule of thumb, never leave a bad review until you have talked to the vendor, explained your side, heard their side and have given them a chance to make it right. I’ve seen situations where a vendor does almost everything perfect but has one small issue and a bride leaves them a bad review…that is not right or fair. I believe the old adage, if you cannot say anything good, don’t say anything at all fits much of the time. A negative review should be left when you truly feel you need to warn other potential clients of something a vendor did wrong and would not correct.
Worse case, do a neutral review. List some things the vendor did a great job on and then list the item that you had issues with. Fair is fair, if 95% of the service was great they don’t deserve a review that is 100% negative.
Above all else, be honest in your reviews. No personal attacks, no partial truths, no embellishing. Nothing makes the review look more foolish then writing a scathing review and then being the one person with something negative to say among the hundreds of positives. Don’t write anything you might regret later.
In closing, reviews are more and more important in todays internet world so take the time to write a good, accurate one for your vendors